The rationale behind this practical
Course is to:
Ø Expose you to the various operational and practical aspects of
business.
Ø Help you to apply the concepts learned in the theory classes &
Ø Sharpen your writing skills.
How to go about Project Work?
Considering the importance of Project Work for an MBA
program as well as the limitations in the distance learning exercise, the
Directorate has drawn the following guidelines:
Ø The Project should be carried out under a Guide/ Project
supervisor.
Ø Project can be guided by any Post Graduate degree holder
with/without a Doctorate Degree working in academic
institutions (Preferably teaching MBA / M Com level
programmes) or Industrial Enterprises or Banks or Financial
Institutions with knowledge in guiding MBA Project Work.
Ø Project Work could be :
l A Field Survey,
l Comprehensive Case study on the functioning of a
business unit/ organization,
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l Inter-organizational study,
l Application of optimization techniques for business
decisions,
l Computer systems development for business operations
Ø Choose any organization of your choice, preferably a medium
sized or a large enterprise and approach its HR manager / PRO
for necessary permission.
Ø Description of Objectives of the Study, Methodology, Statistical
data analysis and Report preparation should conform to the
standard research norms.
Ø Visits the selected organization &
Ø Collect information either through structured questionnaire /
interview schedule. Collection of information/ data needs to be
done in consultation with your Project Guide.
Topic / Areas of the Project Work
You are advised to carry out the Project Work only in the area of
your MBA specialization.
The Report
After collecting the necessary information from primary and
secondary sources, students are advised to discuss with the Project
Guide for interpretation of the data and report preparation.
Your compliance with the following format may enrich the
quality of the Report.
Chapter I : Introduction and the Design of the study
This Chapter may contain a brief background of the problem and
contemporary developments thereof. Brief Review of Literature,
Objectives of the study, Methodology and Sample
Sample “Citation”
Citation
Published Journal Articles
In case of Published Journal article, the logical order of citing a
reference is, first authors name, title of the research paper, name of
the journal, year of publication, volume number and issue number,
year of publication and the pages of the said article in the given
Journal. E.g.:
1. Anand, M., Ajay Arora., “Economic Value Added: Business
Performance Measure of Share Holder Value”, The
Management Accountant,, Vol. 25, No: 4, May 1999, p.25
2. Banerjee, Ashok and Jain S C., “Financial Variables:
Measuring Performance”, Chartered Accountant, Vol.
LX., No: 2, Feb 1999, pp. 65-73
Published Research Books
In case of Published books the logical order is to start with
author (s), year of publication, title of the book, name of the
publisher, place of publication and page number referred. For
example,
1. James R Gregory. (2004),“THE BEST OF BRANDING:
BEST PRACTICES IN CORPORATE BRANDING”,
Tata Mc Graw Hill Publishing Co Ltd, New Delhi, pp. 24-37
2. Sharma, DD.(2004), “ T O TA L QUALITY
MANAGEMENT: PRINCIPLES, PRAC- TICE AND
CASES”, Sultan Chand & Sons, New Delhi, pp. 312 325
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selection, Research Design, Period of the study, sources of
data, tools of data collection, Statistical analysis, broad hypotheses,
limitations, etc. on the chosen topic establishing the need for the
study on a scientific basis is desirable.
Chapter II: Profile of the Study Unit
This Chapter should contain the profile of the Company/
Industry relating to the topic of the Project.
Chapter III: Empirical Results / Data analysis &
Discussion relating to Objectives
Logical presentation of the results of the study presented in
tables, graphs and figures, if any, along with necessary interpretation
forms part of this chapter. It can be given in two chapters also.
Chapter IV: Summary and Conclusion
The focus of this chapter is on broad observations made by the
student against each objective specified in Chapter I, along with
major conclusions drawn by the study. Appropriate suggestions for
the policy makers / managers on future course of action are
appreciated.
Bibliography
Every Project work should contain a list of books consulted for
the topic studied. Research Reports, list of published research
articles/ papers and popular books in the field of study may be
documented in standard pattern. Whenever information /data is
drawn from internet sources, please give the websites referred.
Sample “Table of Contents”
Table of Contents
Acknowledgements Page No.
Executive Summary
List of Tables
List of Figures
I. Introduction and Design of the study
1.1 Concept Introduction
1.2 Problem of Study
1.3 Scope and Significance
1.4 Brief Review of Studies
1.5 Objectives of the Study
1.6 Research Design
1.7 Chapter Plan
II. Profile of the Study Unit
III. Analysis relating to Objective I
IV. Analysis relating to Objective II
V. Summary of Findings and Conclusion
Appendices
Bibliography
Questionnaire
Schedules
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Annexure
Every Project Report should contain necessary annexure such
as Proforma of Questionnaire/ Interview Schedule.
Print Specifications
The subject matter organized as above has to be neatly typed
(with one and half line space) and submitted in hard bound form. You
can type on both the sides of the page (back to back). Use only A4 size
paper and the report may be within the range of 70 -100 pages.
Cover Page and Certificates
The Cover page of the Report must contain the title of the
report, name of the student, program of study, enrolment number, etc.
Every Project Report should contain :
a) Declaration by the student stating that the said report has
not formed part of any other degree / diploma and is a
bonafide work carried out by the candidate.
b) A certificate from the Project Guide on his/her letter head
stating that the said work is original and the candidate
has done under his/her supervision.
Submission of the Project Report
One printed copy of the PROJECT REPORT has be to be
submitted to: The Controller of Examinations, Pondicherry
University, Puducherry 605 014 by Registered post in a cover
superscripted “Project Report DDE- MBA”. The Project Report
should reach the Controller of Examinations within 15 days after the
last examination of your forth Semester.
Sample “Student's Declaration”
Students' Declaration
I, Mr./Ms ……….......…...…….…. hereby declare that the
Project Work titled “Consumer Brand Preferences with regard to
Decorative Paints (A comparative study of Asian Paints and Berger
Paints)” is the original work done by me and submitted to the
Pondicherry University in partial fulfilment of requirements for the
award of Master of Business Administration in
……….........……….…. (Area of specialisation) is a record of
original work done by me under the supervision of Dr/ Mr. Sri
……….......…….…….…. of ………......…..……….….
(Organization of the guide)
Enrolment No :
Date :
Signature of the Student
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Sample title page
Consumer Brand Preferences with Regard to Decorative
Paints
(A Comparative Study of Asian Paints and Berger Paints)
Project Report
(A Report Submitted in Partial Fulfilment of the Requirements for
the Degree of Master of Business Administration in
Pondicherry University)
Submitted by
Mr./ Ms : ......................................................................
Enrolment No : ......................................................................
MBA : ......................................................................
Project Supervisor
(Guide Name)
(Designation)
Directorate of Distance Education
Pondicherry University
Pondicherry 605 014
(Year of Submission)
Sample “Certificate of the Guide”
Certificate of the Guide
This is to certify that the Project Work titled “ Consumer Brand
Preferences with regard to Decorative Paints ( A Comparative study
of Asian Paints and Berger Paints)” is a bonafide work of Mr./
Ms………………………….. Enroll No:…………….. Carried out
in partial fulfilment for the award of degree of
MBA:……………………. (specialisation) of Pondicherry
University under my guidance. This project work is original and not
submitted earlier for the award of any degree / diploma or
associateship of any other University / Institution.
Signature of the Guide
Guide's seal*
Place :
Date :
* For Academic Guide - Guide's seal should contain Name,
Designation & Official address
* For Industrial Guide Seal should contain Name, Academic
Qualification, Designation & Official Address or the certificate
should be in the official letter head.,
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