There
is growing competition between brokerage firms in India . To sustain in the market,
brokerage firms are giving different preferences for the customer. For investor
it is always difficult to decide which brokerage firm to choose among various
options. Comparative analysis research was carried out to find which brokerage
house people prefer and to figure out what people prefer while investing in
stock market. This study suggests that people are reluctant while investing in
stock and commodity market due to lack of knowledge.
Main
purpose of investment is returns and liquidity, commodity market is less
preferred by investors due to lack of awareness. The major findings of this
study are that people are interested to invest in stock market but they lack
knowledge. Through this report we were also able to understand, what are the
Company’s (Angel Broking) positive and strong points, on the basis of which we
come to know what can be the basis of pitching to a potential client. We also
gave suggestions to the company, what improvement can be done to our product.
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