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Project on Promotional Strategies


A successful product or service means nothing unless the benefit of such a product/service can be communicated clearly to the target market. An organization’s Promotional Strategy can consist of:

1. Advertising:

Is any non-personal paid form of communication using any form of mass media.

2. Public relations:

Involves developing positive relationships with the organization media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention.

3. Sales promotion:

Commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers.

4. Personal selling:

Selling a product service one to one. By personalizing advertising, response rates increase thus increasing the chance of improving sales.

5. Direct Mail:

Is the sending of publicity material to a named person within an organization.

A project report on promotional strategy and tools used is being prepared in attempts to interpret in-depth study. This report helps to understand various terminologies in Marketing. This report gave me opportunity to have complete idea about Promotional strategies and tools.

This project report helps in following aspects:

► Build understanding of central ideas and theories of Promotional strategies.

► Develop familiarity with the analysis of tools and strategies.

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