A successful product or
service means nothing unless the benefit of such a product/service can be
communicated clearly to the target market. An organization’s Promotional Strategy can consist of:
1. Advertising:
Is any
non-personal paid form of communication using any form of mass media.
2. Public relations:
Involves
developing positive relationships with the organization media public. The art
of good public relations is not only to obtain favorable publicity within the
media, but it is also involves being able to handle successfully negative
attention.
3. Sales promotion:
Commonly
used to obtain an increase in sales short term. Could involve using money off coupons
or special offers.
4. Personal selling:
Selling a
product service one to one. By personalizing advertising, response rates
increase thus increasing the chance of improving sales.
5. Direct Mail:
Is the
sending of publicity material to a named person within an organization.
A project report on
promotional strategy and tools used is being prepared in
attempts to interpret in-depth study. This report helps to understand various
terminologies in Marketing. This report gave me opportunity to have complete
idea about Promotional strategies and tools.
This project report helps
in following aspects:
► Build
understanding of central ideas and theories of Promotional strategies.
► Develop
familiarity with the analysis of tools and strategies.
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